Modern beauty, rooted in nature.
PLANTS
PLANTS is a salon brand that underwent a complete visual revamp to create a more modern, sophisticated and elevated expression. The direction was rooted in the name itself, creating a visual world that feels connected to nature while still feeling contemporary. The colour palette combines muted greens, warm natural tones and earthy neutrals, while the typography introduces a more refined character to the identity. The overall direction was designed to feel calm, considered and premium without losing the warmth of a beauty brand.
The P monogram became the defining element of the new identity. Inspired by the organic form of a flower, one of its petals was transformed into a subtle P. This created a distinctive symbol that connects naturally to the botanical inspiration of the brand. The identity was extended across salon signage, stationery, appointment cards, packaging and accessories, allowing the monogram to become a recurring detail throughout the physical experience. The result is a modern salon identity with a strong connection to nature and beauty.
