Clinical skincare, grounded in science.
15 Percent is a clinical skincare brand built around science, formulation and informed skincare. The name comes from a simple biological insight: the skin is the body’s largest organ and accounts for approximately 15% of total body weight. This became the foundation for the brand story and the central idea behind the identity. The visual direction uses whites, greys and neutral tones to create a clean, precise and clinical world. The restrained palette also allows the product textures and formulations to remain visually prominent.
The number 15 became the hero of the identity, transforming a scientific fact into a distinctive brand asset. A formulation-inspired monogram adds another layer to the identity, reinforcing the connection to science, ingredients and skincare formulation. The same visual system was carried into the packaging and PR experience, where detailed product information became an important part of the presentation. The result is a modern clinical skincare identity that feels intelligent, considered and strongly connected to its scientific foundation.
