KER is a body and mind wellness brand created to make self-care feel more intentional, intimate and indulgent. Inspired by the essence of CARE, KER is a softer, contemporary expression of self-love. The brief was to create a premium identity for an unconventional product, a massage body oil designed in the form of a candle that melts into warm oil when lit. The visual direction centred around warmth, touch, softness and transformation. Muted blushes, warm nudes, soft creams and earthy neutrals were paired with natural skin, flowing fabrics, tactile textures and soft light to create a world that feels feminine, sensory and quietly luxurious.