Skincare that knows what it needs.
DABTOFAB
Dab to Fab is a modern skincare brand built around a simple idea: understanding what your skin needs and giving it exactly that. The identity needed to feel knowledgeable and trustworthy while remaining fresh, approachable and relevant across generations. The visual direction combines deep greens, earthy browns and softer neutrals, creating a balance between nature and contemporary skincare. The art direction was kept fun and modern, giving the brand a more expressive personality and allowing it to connect with a wider audience.
The wordmark was intentionally designed to feel like a word pulled straight from a dictionary, making the name itself a visual statement. The recurring arch became a key graphic element within the identity, creating a recognisable language that could extend across different touchpoints. This was carried through the packaging, website, catalogues and PR experience using earthy colour blocking, clean layouts and the signature arch. The result is a cohesive skincare identity that feels confident, contemporary and approachable.
