Quiet luxury, designed to be carried.
JENA
JENA is a luxury handbag and accessories brand that approached us for a complete visual revamp. The goal was to create a more minimal, refined and contemporary identity while allowing the bags themselves to remain the focus. Since the collection features products in a range of colours, we developed a monochromatic black and white palette that would complement the products without competing with them. The typography was kept clean and elegant, creating a polished visual foundation that could work seamlessly across digital and physical applications.
The J monogram became the defining signature of the new identity. Simple yet distinctive, it was designed to work independently from the wordmark and translate naturally onto the products themselves. The monogram appears through bag locks and hardware, while the wordmark is integrated into belts and other accessories. This creates a closer relationship between the brand identity and the product, making the branding feel considered and built into the collection.
