Timeless design, with a quiet sense of luxury.
SHRIYA KHANNA
Shriya Khanna is an Indian fashion designer for whom we developed a complete brand identity designed to feel elegant, refined and timeless. The direction was intentionally understated, allowing the designer’s work and craftsmanship to remain at the centre. A palette of powder blue and deep navy creates a balance between softness and depth, while the typography was kept simple and elegant. The result is a visual language that feels sophisticated without being tied to a particular trend.
The identity is anchored by a custom SK monogram, created by combining the first letters of Shriya Khanna’s name into one refined signature. Its interlocking form gives the otherwise minimal identity a distinctive visual element. The same language extends across garment tags, shopping bags, packaging and other fashion touchpoints. Subtle tonal applications and embossing add a tactile quality while maintaining the understated aesthetic. The overall identity gives the designer a recognisable visual signature while keeping the focus firmly on the fashion itself.
